The Los Angeles theater scene? It, too, has been buffeted by the economic downturn. The phrase "ticket sales are off 10%" rolls easily off the lips of playhouse administrators. But spirits and resolve remain determinedly high, and there is no talk of converting to dinner theater.
Bigger venues have responded by focusing more precisely on target audiences, stretching budgets as far and creatively as possible, tinkering with pricing strategies and compelling season-ticket campaigns, and using the Internet not only for sales but also for creating buzz on such social networking sites as Facebook and Twitter.
There's also luck of the draw.
The Pantages began selling season tickets to Broadway/L.A. in spring 2008, before the brunt of the financial collapse. Using a "Welcome Home to the Pantages!" theme, inviting back existing subscribers after two years of "Wicked
," Broadway/L.A.'s parade of mainstream moneymakers through November lists "Rain," "Mamma Mia!