After one month in release in Argentina, it has racked up admissions which is astonishing for a first feature with no TV backing. Its returns were greater than 2014 and first semester 2015’s hit by Daniel Burman, " The Mystery of Happiness" ("El misterio de la felicidad”) .
One of Argentina’s top producers, Verónica Cura ’s opinions on the business and on the importance of education are crucial to understanding what is happening in Latin American production today. Not only does she teach about film production from an artistic and organizational perspective, starting from the moment the idea takes hold, to project development, to shooting and all the way to theatrical exhibition, but her productions are seminal to the cinema of Argentina.
Vero started working in 1992 as a director and head of production. In 2001 she began producing her own films. From 2007 to 2009 she was President of the Association of Independent Producers and Vice President of the Chamber of Film Producers from 2009 to 2011. Veronica has been Vice President of the Argentina Productions Companies Union from 2011 to 2013 .
She was the line producer on 2009’s U.S.- Spain coproduction "There Be Dragons" directed by Roland Joffe. Her credits go as far back as the 1995 film “Moebius" and the 1993 documentary "Radio Olmos," both directed by Gustavo Mosquera. She has been involved in films such as "The Headless Woman" ("La Mujer Sin Cabeza") by Lucrecia Martel (Cannes Competition), "The Other" by Ariel Rotter (Berlinale winner of two Silver Bears and the Jury Grand Prize).
She was executive producer on "Las Acacias" by Pablo Giogelli (Camera D’Or, Cannes 2011), an Argentina–Spain coproduction, as well as "Whisky Romeo Zulu" … and many many more including "One Love" ("Un Amor") by Paula Hernandez in 2011, "In the Eyes Abides the Heart" by Mary Sweeney, a short for Turner Classics Channel, all directed by women, which is something of importance in today’s world. She also produced "Live-in Maid" by Jorge Gaggero (Sundance Special Jury Prize), "Torrent 3" by Santiago Segura, "The Dead and Being Happy" by Javier Rebolla and "The Game Maker" by John Paul Buscarini, among others.
She was the Academic Coordinator for Production at Enerc and teaches in different labs and schools throughout Latin America. She is also a former student of La Fuc. Most recently she spent 1 1/2 weeks in Cuba at the International Film School (Eictv) giving a week's seminar and working with a director and two writers on scripts as part of a new Doctorate program for screenwriters.
"Regarding The film business today, as in every part of the world, cinema in Argentina is facing new challenges. Only about 20% of the theaters remain Un-digitized. Producers must be thinking about budgets, distribution and new forms of exhibition."