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2 items from 2010


Go Compare: the Movie - which other ads would make great films? | Stuart Heritage

1 April 2010 3:49 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

With the E*Trade babies headed for the big screen, it's surely only a matter of time before the singing car insurance middle man gets a bigger vehicle. What other 30 seconds have you wished were an hour and a half longer?

The worst thing, obviously, about television commercials is their brevity. Sure, the webuyanycar.com advert is fun, but just imagine how incredible it'd be if it was extended into a feature-length version. Two hours of that jingle, repeated relentlessly over and over like some sort of dotcom-era Clockwork Orange rehabilitation video. It would be a stone-cold sensation. Watch out, Avatar.

Fortunately, 20th Century Fox has picked up on the public's desire to see unnecessarily long television commercials, which is why it has just hired a writer to pen a screenplay based on the E*Trade baby advertising campaign. If you're unfamiliar with the E*Trade babies, they're basically some »

- Stuart Heritage

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Go Compare: the Movie – which other ads would make great films?

1 April 2010 3:49 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

With the E*Trade babies headed for the big screen, it's surely only a matter of time before the singing car insurance middle man gets a bigger vehicle. What other 30 seconds have you wished were an hour and a half longer?

The worst thing, obviously, about television commercials is their brevity. Sure, the webuyanycar.com advert is fun, but just imagine how incredible it'd be if it was extended into a feature-length version. Two hours of that jingle, repeated relentlessly over and over like some sort of dotcom-era Clockwork Orange rehabilitation video. It would be a stone-cold sensation. Watch out, Avatar.

Fortunately, 20th Century Fox has picked up on the public's desire to see unnecessarily long television commercials, which is why it has just hired a writer to pen a screenplay based on the E*Trade baby advertising campaign. If you're unfamiliar with the E*Trade babies, they're basically some »

- Stuart Heritage

Permalink | Report a problem


2 items from 2010


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