Born to Be Wild
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2017 | 2015 | 2014 | 2012 | 2011 | 2010 | 2009 | 2008

7 items from 2017


Peter Fonda Reprises ‘Easy Rider’ Role For Mercedes Super Bowl Ad

6 February 2017 3:07 PM, PST | Uinterview | See recent Uinterview news »

Peter Fonda starred in the Mercedes Super Bowl ad on Sunday in which he reprised his role from Easy Rider. Peter Fonda’S Mercedes Super Bowl Ad The ad opens in a sleazy motorcycle bar, with a leather-and-tye-dye wearing biker playing Steppenwolf’s “Born to be Wild” on the jukebox. The camera pans over a few typical biker antics, […]

  Source: uInterview

The post Peter Fonda Reprises ‘Easy Rider’ Role For Mercedes Super Bowl Ad appeared first on uInterview. »

- Hillary Luehring-Jones

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Super Bowl Commercials: Peter Fonda Gears Up for Mercedes-Benz on Game Day

3 February 2017 7:35 AM, PST | Variety - TV News | See recent Variety - TV News news »

Members of a younger generation who take in a new Super Bowl commercial from Mercedes-Benz this Sunday might get a lesson in the popularity of the seminal film “Easy Rider.” Peter Fonda doesn’t mind.

“Columbia maintains it only made like $20 million, but I’ve been cashing the checks, so I know how much it made,” the actor joked in a recent interview.  When he appears in the Mercedes ad evoking the “Captain America” character he played in the 1969 movie, he thinks it will whet appetites for the film’s 50th anniversary, which will take place in 2019.

Fonda says he was excited to get an invite to appear in the commercial, which is directed by the famous director-producers Joel and Ethan Coen. The ad has quite a tableau: a biker bar called Tiny’s filled with bikers dressed to the very last detail. One stout fellow has the visage of Fonda’s movie character etched upon his »

- Brian Steinberg

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Super Bowl Ad Review: Coen Brothers Try to Rev Audiences for Mercedes

30 January 2017 11:45 AM, PST | Variety - TV News | See recent Variety - TV News news »

Joel and Ethan Coen have lured moviegoers to films ranging from “The Big Lebowski” to “No Country for Old Men.” Can they now direct football fans to blow tens of thousands of dollars on a new Mercedes?

That will be the challenge come Sunday, when a 30-second ad will air during Super Bowl Li featuring Peter Fonda, the auto manufacturer’s slick Amg roadster, and a gang of burly bikers listening to Steppenwolf’s “Born to be Wild.” The question, of course, will be if the Coens can make the kind of art that leads to commerce.

Based on the teaser made available online – a 60-second behemoth that will no doubt be ill-served by the editor’s knife when it is cut down to half that length – the answer may be “No.”  After spending time with the colorful denizens of the tavern (it’s called “Tiny’s,” by the way) it’s hard to figure out why »

- Brian Steinberg

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Watch Coen Brothers' 'Easy Rider'-Inspired Super Bowl 51 Commercial

27 January 2017 7:38 PM, PST | Rollingstone.com | See recent Rolling Stone news »

Ahead of Super Bowl 51, Mercedes unveiled their Coen Brothers-directed, Easy Rider-inspired ad that features that cult film's star Peter Fonda.

The minute-long commercial takes place in a Route 66 roadhouse where a batch of bearded bikers congregate to worship at the alter of Easy Rider as Steppenwolf's "Born to Be Wild," the film's unofficial anthem, booms out of a jukebox that only plays "Born to Be Wild."

The Coens' knack for comical violence is on full display as the bikers cause raucous in the roadhouse until one angry »

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Coen Brothers Enlist Peter Fonda to Star in Their ‘Wild’ Mercedes Super Bowl Ad – Watch

27 January 2017 4:33 PM, PST | Indiewire Television | See recent Indiewire Television news »

Peter Fonda ditches the Harley-Davidson for a Mercedes Amg Gt-Roadster in a new Super Bowl spot directed by Ethan and Joel Coen.

A 30-second version of the spot is set to air during the fourth quarter of Super Bowl Li on February 5. We’ve got your first look below at the full minute version.

Read More: Adam Driver To Star In Live Super Bowl Commercial For Snickers — Watch Previews

The commercial kicks off with an aging biker eyeing the jukebox, where just one song is available: Steppenwolf’s “Born to Be Wild” – made famous, of course, by Fonda and Dennis Hopper’s 1969 classic film “Easy Rider.” (The camera even pans to a shot of an “Easy Rider” poster, like the one above.)

The bikers in this bar, however, don’t exactly exude the same cool as Fonda and Hopper did nearly 50 years ago. Eventually, a younger patron barges in and »

- Michael Schneider

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Coen Brothers Enlist Peter Fonda to Star in Their ‘Wild’ Mercedes Super Bowl Ad – Watch

27 January 2017 4:33 PM, PST | Indiewire | See recent Indiewire news »

Peter Fonda ditches the Harley-Davidson for a Mercedes Amg Gt-Roadster in a new Super Bowl spot directed by Ethan and Joel Coen.

A 30-second version of the spot is set to air during the fourth quarter of Super Bowl Li on February 5. We’ve got your first look below at the full minute version.

Read More: Adam Driver To Star In Live Super Bowl Commercial For Snickers — Watch Previews

The commercial kicks off with an aging biker eyeing the jukebox, where just one song is available: Steppenwolf’s “Born to Be Wild” – made famous, of course, by Fonda and Dennis Hopper’s 1969 classic film “Easy Rider.” (The camera even pans to a shot of an “Easy Rider” poster, like the one above.)

The bikers in this bar, however, don’t exactly exude the same cool as Fonda and Hopper did nearly 50 years ago. Eventually, a younger patron barges in and »

- Michael Schneider

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Watch: Joel and Ethan Coen’s Mercedes Super Bowl Ad Featuring Peter Fonda

27 January 2017 3:46 PM, PST | The Film Stage | See recent The Film Stage news »

After directing one of the best films of last year and before they head to television for the first time, Joel and Ethan Coen will be seen during the Super Bowl. Well, maybe not on screen, but they’ve directed an ad for Mercedes, which clocks in at over a minute aka a cost of around $10 million for the company.

Highlighting the Mercedes-amg Gt Roadster, it features none other than Peter Fonda in an Easy Rider nod, as well as Steppenwolf‘s Born to be Wild. As with any other Coen production, all of these characters could probably lead their own film. Check it out below ahead of the Super Bowl next weekend.

Read More: Coens’ Filmography Explored in Comprehensive 3-Hour Video Series

»

- Jordan Raup

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2017 | 2015 | 2014 | 2012 | 2011 | 2010 | 2009 | 2008

7 items from 2017


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