This was the first time a German sports car, in this case the BMW Z3, was used as the primary Bond vehicle. The product placement of the BMW Z3 Roadster has been considered to be one of the most successful in film history according to "The Hollywood Reporter" and the book "Product Placements" by L. Kinney and B Sapolsky. It reportedly cost $3 million but recouped the company $240 million in advance sales, partially due to exposure in the news media. A limited edition "007 Model" of the BMW Z3 was sold out in a day of it going on to the market. This picture represented the first of a three picture deal with BMW to promote their cars.
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