When Waring Hudsucker, head of hugely successful Hudsucker Industries, commits suicide, his board of directors, led by Sidney Mussberger, comes up with a brilliant plan to make a lot of money: appoint a moron to run the company. When the stock falls low enough, Sidney and friends can buy it up for pennies on the dollar, take over the company, and restore its fortunes. They choose idealistic Norville Barnes, who just started in the mail room. Norville is whacky enough to drive any company to ruin, but soon, tough reporter Amy Archer smells a rat and begins an undercover investigation of Hudsucker Industries. Written by
The foregoing was a fictional account of the development of the HULA HOOP® and the characters bear no resemblance to any real person or business concern. The HULA HOOP® was actually developed by the founders of the toy company WHAM-O®, a true American success story. WHAM-O® was subsequently responsible for the development of the FRISBEE® and numerous other toy products. See more »
This film gets better with each subsequent viewing
The first time I saw this film, I enjoyed it. No doubt about it.
I wondered why some people didn't like it. What's not to like?
I saw it again, and paid more attention to some of the finer details, realizing what a rich, full textured film it was.
And yet again I saw it. Still more revelations.
In fact, every time I see it, and I'm sure to see it again, I enjoy it more and more with each subsequent viewing.
This film's narrative is nearly as perfect as the Hula Hoop itself, despite the albeit fictional account of the invention of said "dingus".
But it strikes me as odd and unfortunate when I encounter someone who's seen this and not enjoyed it.
All I can say is, have you tried it more than once? It isn't exactly what I'd call an acquired taste, but when you see how rich in detail and humour it is, you may begin to appreciate it for what it truly is; a great film that deserves a second chance. K.
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