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Inside Ellen’s Empire: How the Queen of Daytime Is Conquering Hollywood

26 March 2015 6:44 AM, PDT | The Wrap | See recent The Wrap news »

When Ellen DeGeneres came out as gay in 1997, J.C. Penney dropped her faster than its prices during a blowout sale. Along with Chrysler and Wendy’s, the retailer succumbed to pressure from the American Family Association and Christian conservative groups, pulling ad dollars from her sitcom “Ellen.” Fast-forward 18 years, and DeGeneres has not only been hired as J.C. Penney’s spokeswoman (as well as American Express and CoverGirl), she’s managed to dance her way to the top of the TV industry, becoming one of Hollywood’s most powerful and likeable players. “From the outside, it probably appears like a spontaneous burst of. »

- Itay Hod

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