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Dubai attendees talk mixing art, commerce

15 December 2008 8:07 AM, PST | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Complete Dubai fest coverage

Dubai -- Independent international filmmaker? Want to break into the U.S. market? Start small, find your "tribe" and learn to think outside the Hollywood box. Oh, and don't even think about a theatrical deal. Think digital instead.

This was the advice from veteran indie filmmakers and distributors gathered from around the world Monday at the Dubai International Film Festival.

Hal Sadoff, chief of the indie division at Hollywood's Icm talent agency, said that flexibility is key. When he produced "Hotel Rwanda," he had an Italian priest squeezed into the script about genocide in Africa just so that the U.K.-South Africa co-production could tap Italian money.

"We're focused on films of $8 million and above that are mixing art and commerce," Sadoff said. "When you're going that route you have to consider the finances up front."

For those unwilling to compromise, focusing your passions on »

- By Jonathan Landreth

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