Cool Runnings
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1 item from 2003

Super RTL to court more adult viewers

22 May 2003 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

BERLIN -- Leading German kids channel Super RTL will be working more closely with its parents, Disney and RTL Group, in order to double its share in the adult market. Super RTL managing director Claude Schmit told a German media trade news Web site in an interview on Tuesday that the company, which had a 23.6% market share among 3- to 13-year-olds in April, hopes over the long term to achieve a 4% market share among 14- to 49-year-olds. Super RTL's current share in that age group is just over 2%. The Cologne-based broadcaster, which is half- owned by German media giant Bertelsmann through the RTL Group and half by Disney, will open up more film slots in its evening schedule -- showing such films as Disney-owned Buena Vista International's Cool Runnings and When a Man Loves a Woman as well as Disney-produced TV shows such as Hallmark's Cleopatra. Disney family programming on Super RTL's primetime will total about 1,400 runs per year, according to Schmit. Over six years, the volume of programming from Disney and RTL should come to a value of about €200 million ($234 million). »

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