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1 item from 2015


Taormina Film Fest Showcases Mainstream Movies Alongside Cutting-Edge Fare

12 June 2015 10:00 AM, PDT | Variety - Film News | See recent Variety - Film News news »

The Taormina film festival, one of Italy’s oldest, has undergone many makeovers. Its most recent mission is to help salvage the country’s sagging box office from yet another bout of summer blues.

In part that has always been one of the storied Sicilian film fest’s functions. But since marketing guru Tiziana Rocca took over four years ago as general manager, Taormina’s top priority has been to devise new ways to boost Italo moviegoing in the summer as well as cater to the need’s of Italy’s film industry orgs.

During this time “we’ve reached many goals,” boasts Rocca.

Rocca took over when Taormina was a respected but on-the-brink-of-bankruptcy, auteur-driven affair.

Since then she’s forged closer ties with Italy’s motion picture association Anica, with state film entity Istituto Luce, and with the country’s prestigious Centro Sperimentale di Cinematografia film school. Its alumni, »

- Nick Vivarelli

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