Outrageous Fortune
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The dark arts of poster billing

19 February 2017 4:07 AM, PST | Den of Geek | See recent Den of Geek news »

Brendon Connelly Feb 23, 2017

Working out what stars go in what order on a movie poster is quite a job. And causes many, many arguments...

Billing can be important to an actor's career. Arguably, it's more important to their ego. Most of all, though, it's cross-eyed dead crucial to their agent. The order in which actor's names appear on a poster might be contested as if it's a matter of life or death. It's no exaggeration to say that people have been sent to the electric chair with less wrangling or dispute than a handful of movie star names have been splashed onto a poster.

To be 'top of the bill' originally meant, literally, that your name is at the top of the bill – i.e. the poster. In variety theatre or music hall terms, this implies that you would take the stage last of all, the big attraction that the »

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