Long gone are the days when our first glimpse at the latest offerings from movie studios came in the cinema. The preview trailers used to be the best part of heading to your local big screen, because you’d never seen them before; they were a teasing snapshot of what could be, enticing viewers to come and experience this new adventure for themselves. Of course, the market starts to become saturated, films come in their dozens each week and there are now an endless supply of trailers that can now be watched online at the click of a button. Add this to the whole culture of speculation, scoops and behind the scenes information, and the medium has gone through a vast overhaul, where we have now reached a point where a film can live or die by its trailer.
The argument might be made that