King Kong Lives
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Delayed Sequels Have Become Immediate Profits

12 July 2016 7:29 PM, PDT | Cinelinx | See recent Cinelinx news »

Can studios really expect theater audiences to keep coming back to old franchises decades after their original release? Looking at data over the last couple decades, the answer has become a resounding yes. This is an in-depth look at why that is. 

We all know that sequels are rarely better than the original film. And sequels of sequels tend to be even worse. Audiences are aware of this fact, which is why traditionally sequels usually gross less in theaters than the original film. If audiences don’t respond to the sequel as well as the original film, they are less inclined to see it more than once, or tell their friends to go see it. 

It becomes a matter of diminishing returns; studios try to eke out as much business from one franchise before it no longer makes financial sense to release another sequel. And with each sequel making less money, »

- feeds@cinelinx.com (G.S. Perno)

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