Highlander
Quicklinks
Top Links
trailers and videosfull cast and crewtriviaofficial sitesmemorable quotes
Overview
main detailscombined detailsfull cast and crewcompany credits
Awards & Reviews
user reviewsexternal reviewsawardsuser ratingsparents guide
Plot & Quotes
plot summarysynopsisplot keywordsmemorable quotes
Did You Know?
triviagoofssoundtrack listingcrazy creditsalternate versionsmovie connectionsFAQ
Other Info
box office/businessrelease datesfilming locationstechnical specsliterature listingsNewsDesk
Promotional
taglines trailers and videos posters photo gallery
External Links
showtimesofficial sitesmiscellaneousphotographssound clipsvideo clips

Connect with IMDb



2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2003 | 2002 | 2001

1 item from 2006


MGM ignites Fireworks for TV, film partnerships

1 December 2006 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

NEW YORK -- MGM Consumer Products has hired entertainment marketing firm First Fireworks to develop promotional partnerships for the Rocky, Highlander and Stargate franchises as well as its new Team Galaxy show on Cartoon Network and its upcoming program Storm Hawks.

"We appointed First Fireworks recently in order to help us extend our brands into the promotional space," said Paul Flett, vp worldwide marketing and promotions at MGM Consumer Products. "Increasingly to attract quality promotional partners, you need to target your ideas and make them really relevant to the brand owners and to show them how their brand would benefit from an association with an MGM property. First Fireworks is incredibly creative, and we're very confident they will generate significant business for us."

First Fireworks will not be responsible for the promotional partnerships for the Dec. 22 release Rocky Balboa or the 30th anniversary tie-ins for the Rocky franchise. First Fireworks will take over the franchise partnerships around mid-2007 after the release of the Balboa DVD, MGM said. »

Permalink | Report a problem


2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2003 | 2002 | 2001

1 item from 2006


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners