Treasure Island
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2014 | 2010

1 item from 2014

Box Office: ‘Divergent’ Set to Unite Fans for $60 Million-Plus Opening

20 March 2014 1:37 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Legions of “Divergent” fans are poised to fuel a $60 million-plus domestic opening for the Lionsgate-Summit film, which will handily win the weekend ahead of Disney’s family-targeted “Muppets Most Wanted,” tracking in the mid-$20 millions range.

The projected Stateside start for “Divergent” puts it in the same realm as the first “Twilight” film, which opened to $69 million during fall 2008, though no where near the high-water mark of Ya champ “The Hunger Games’s” $152 million start in 2012.

Regardless of its opening, the franchise potential for “Divergent,” which cost $85 million to produce, has been settled for a while now as production on the second installment, “Insurgent,” is set to begin in May.

Expectations for “Divergent” are inflated somewhat by advanced pre-sales, especially among teens in groups. According to a survey done by online ticketer Fandango, 66% of “Divergent’s” advanced ticket buyers said they intend to see the film with friends. Pic bows »

- Andrew Stewart

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2014 | 2010

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