Hugh Wilson got the idea for this film while working on the series he created, WKRP in Cincinnati (1978). That show was shot on the CBS lot in Studio City, CA. Before CBS bought it, it belonged to Republic Pictures, the studio that produced hundreds of low-budget westerns, exactly like the kind being spoofed in this film.
The outfit that Peter (G.W. Bailey) wears is an homage to Smiley Burnette who was the "sidekick" for Roy Rogers, Gene Autry and Charles Starrett in most of the western movies made in the 1940s and 1950s. He always wore a checked shirt and a black hat with the brim turned up in front. He also rode a white horse with a black ring around one eye.
The picture features a window-boxed black-and-white opening sequence, which was a recreation of an old western. It then segues into color with the narrator saying, "I wonder what one of these movies would look like today?"
Despite the notorious financial and critical failure of Heaven's Gate (1980), the Hollywood films industry within about five years of that movie bizarrely revived the oater movie genre during the mid-80s producing a mini-cycle of Western movies of which this western spoof was one. In 1985, the dream factory churned out such Western oaters as Silverado (1985), Rustlers' Rhapsody (1985), Pale Rider (1985) and Lust in the Dust (1985).