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Imax Launching $50 Million Film Fund for Documentaries (Exclusive)

21 May 2014 11:19 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Imax will develop documentaries using a newly created $50 million fund, with the wide-screen company promising a series of films that will deal with such heady topics as globalization, technology and space, but with a sense of humor.

“This is an opportunity to reset the tone of these movies — to make them a little edgier and hipper,” said Greg Foster, chairman and president of Imax Entertainment. “We need to make movies that are a little bit more reflective of third graders today as opposed to third graders 25 years ago and that’s what these movies are about.”

The wide-screen company plans to produce roughly two original films annually, with production on the first documentary expected to begin in the next six months. The films are being developed with an eye towards the 115 museums, science centers, aquariums and other institutional partners that have Imax screens. Foster said he thinks some of these »

- Brent Lang

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2014 | 2011

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