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The Coca-Cola Kid (1985)

 -  Comedy  -  14 July 1985 (USA)
6.0
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Ratings: 6.0/10 from 2,181 users  
Reviews: 30 user | 7 critic

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own ... See full summary »

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(screenplay), (additional dialogue), 1 more credit »
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Cast

Cast overview, first billed only:
...
...
Terri
Bill Kerr ...
T. George McDowell
...
Kim
Kris McQuade ...
Juliana
Max Gillies ...
Frank Hunter
Tony Barry ...
Bushman
Paul Chubb ...
Fred
David Slingsby ...
Waiter
Tim Finn ...
Philip
Colleen Clifford ...
Mrs. Haversham
Rebecca Smart ...
DMZ
Esben Storm ...
Country Hotel Manager
Steve Dodd ...
Mr. Joe
...
Marjorie
Edit

Storyline

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley. Written by Ed Sutton <esutton@mindspring.com>

Plot Summary | Add Synopsis

Taglines:

A movie felt never so refreshing!

Genres:

Comedy

Certificate:

R | See all certifications »

Parents Guide:

 »
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Details

Country:

Language:

Release Date:

14 July 1985 (USA)  »

Also Known As:

Coca Cola Kid  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Color:

(Eastmancolor)

Aspect Ratio:

1.85 : 1
See  »
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Did You Know?

Trivia

Eric Roberts portrayed a character, Becker, who was from Atlanta, Georgia. In real life, Roberts was raised as a youth there. See more »

Goofs

The room service man hands Becker a silenced revolver. With the exception of obsolete Russian Nagant M1895, revolvers are not able to be suppressed because the cylinder/barrel gap allows hot gas, and therefore sound, to escape. See more »

Quotes

Kim: How was that, Mr. Becker?
Becker: Well, you tell me. Is that the Australian sound? I mean do we have the Australian sound here?
Kim: I'd say that's easily as Australian as... well, a barbed-wire canoe. As Australian as... a shit sandwich.
See more »

Crazy Credits

Catering: 'Kaos' (Highly recommended by the whole cast & crew) See more »

Connections

Referenced in Coca Cola Kid (1997) See more »

Soundtracks

I'll Take You Home Again, Kathleen
(uncredited)
by Thomas Payne Westendorf
See more »

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User Reviews

American Marketing versus Foreign Cultural Values
8 January 2003 | by (San Francisco, California) – See all my reviews

The film is billed as a comedy and will indeed leave you laughing at many of the situations the central characters get themselves in and out of. The movie should be viewed as a satire of the great American sales and marketing force on the global marketplace.

A hot shot marketing guru from corporate is assigned to help sales down under. He quickly finds a different pace of life and cultural values that he finds hard to adjust to. He continues on "his way" even down to the music for a new series of commercials. He knows "his way" worked well in the U.S. so it should work well anywhere.

Humorous side trips make the journey enjoyable as the guru quickly finds a large area that has no Coca Cola sales. He goes to investigate and finds a local soft drink bottler has the entire area to himself.

The guru uses every gorilla marketing trick he knows to bring the local bottler into the Coke family, but the local bottler resists and even offers Coke a deal. Coke invades the local's territory and the local realizes he cannot win against the Coke attack.

Coke's decisive win costs the company the guru as he finally begins to understand that other things in life, emotions and cultural values, are more important than business wins.

I enjoyed the film and recommend it to you, especially if you want to see a funny version of the 60's novel "The Ugly American."


3 of 3 people found this review helpful.  Was this review helpful to you?

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