IMDb > Beer (1985)
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Beer (1985) -- An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar -- in the process making the beer #1 in America.

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Overview

User Rating:
4.8/10   286 votes
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Director:
Writer:
Allan Weisbecker (writer)
Release Date:
30 August 1985 (USA) more
Genre:
Plot:
An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho... more | add synopsis
User Reviews:
4.6! get real! it's a 9 and a half more (7 total)

Cast

  (Cast overview, first billed only)
Loretta Swit ... B.D. Tucker

Rip Torn ... Buzz Beckerman
Kenneth Mars ... A.J. Norbecker
David Alan Grier ... Elliott Morrison
William Russ ... Merle Draggett

Saul Stein ... Frankie Falcone

Peter Michael Goetz ... Harley Feemer
David Wohl ... Stanley Dickler
Dick Shawn ... Talk Show Host

Ren Woods ... Mary Morrison

Alan C. Peterson ... Thief (as Alar Aedma)
William Mooney ... Newscaster
Robert Wolberg ... Smythe
Gerald Vichi ... Bartender Freddie
Maurice Shrog ... Bartender Eddie
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Additional Details

Also Known As:
The Selling of America
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Runtime:
82 min
Country:
Language:
Color:
Aspect Ratio:
1.85 : 1 more
Certification:
Filming Locations:

Fun Stuff

Trivia:
Sandra Bernhard was fired and replaced by Loretta Swit. more
Quotes:
A.J. Norbecker: Norbecker Lite. For whether you take it in a bottle or in the can. more
Movie Connections:
References Capricorn One (1977) more
Soundtrack:
Tons of Beer more

FAQ

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5 out of 5 people found the following review useful.
4.6! get real! it's a 9 and a half, 4 December 2006
10/10
Author: yorimevets-2 from United States

If you isolate each line of dialog, this film is great. Adolf Norbecker is clearly Adolph Coors who would become the target of a lavender boycott.

Loretta Swit is straight-up Madison Avenue -- yes they can be as well-paid and as slack jawed as they are in the initial pitch. The body language throughout is excellent.

Our market is for the guy who reached for the American Dream and came up with a beer in one hand and his dick in the other, yep that's me!

I work hard to keep radios off your shoulder. And it just goes on mocking all the 80s icons like Phil Donohue and other feminists.

The slogan "whip out your Norbecker" is priceless, especially when they're shown drinking and driving!

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Message Boards

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Rip Torn + David Alan Grier = Comedic Success tstone-4
'... take it in the can!' doublezero-1
Merle and B.D.? BluePlateSpecialA13
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