Beer (1985)

An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.

Director:

Patrick Kelly

Writer:

Allan Weisbecker

Stars:

Loretta Swit, Rip Torn, Kenneth Mars

Cast

Cast overview, first billed only:
Loretta Swit	...	B.D. Tucker
Rip Torn	...	Buzz Beckerman
Kenneth Mars	...	A.J. Norbecker
David Alan Grier	...	Elliott Morrison
William Russ	...	Merle Draggett
Saul Stein	...	Frankie Falcone
Peter Michael Goetz	...	Harley Feemer
David Wohl	...	Stanley Dickler
Dick Shawn	...	Talk Show Host
Renn Woods	...	Mary Morrison (as Ren Woods)
Alan C. Peterson	...	Thief (as Alar Aedma)
William Mooney	...	Newscaster
Robert Wolberg	...	Smythe
Gerald Vichi	...	Bartender Freddie
Maurice Shrog	...	Bartender Eddie

Storyline

An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.

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Plot Keywords:

advertising | one word title | drink in title | drink as title | beer | 

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Genres:

Comedy

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Certificate:

R

Details

Country:

USA

Language:

English

Release Date:

30 August 1985 (USA)

Also Known As:

The Selling of America

Filming Locations:

Toronto, Ontario, Canada

Company Credits

Production Co:

Orion Pictures Corporation

Technical Specs

Runtime:

82 min

Color:

Color

Aspect Ratio:

1.85 : 1

Did You Know?

Trivia

Sandra Bernhard was fired and replaced by Loretta Swit.

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Quotes

Merle Draggett: Have one, if you think you're TOUGH ENOUGH!

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Connections

References Capricorn One (1977)

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Soundtracks

"Michelob Light for the Winners"
Composed by Mark Weinstein and Gary Klaff

User Reviews

"Whip out your Norbecker"

This film is going to rub certain people the wrong way. Specifically Blacks, women, and gays might take some offense. On the other hand, "Beer" is no more offensive than some "Saturday Night Live" skits. The acting is very good, with Rip Torn, Loretta Switt, and David Alan Grier, especially memorable. Kenneth Mars, in a supporting role, steals every scene he's in. There is some slapstick, along with at least a bunch of dark humor. Three average guys become heroes to the average American beer drinker, while their commercials make Norbecker Beer sales surge. "Whip out your Norbecker". Recommended viewing..................... - MERK