This movie's main American movie poster ran the following preamble: "MEET LARRY HUBBARD...LONELY GUY. He was young, free, and eligible, 'Real' eligible. When his girl friend left him, he tried his best to meet all kinds of women: lawyers, teachers, secretaries...any women. But he just wasn't succeeding. He was still lonely. So lonely he wrote a book about it, and then things began to change. He became successful and famous. Larry was an overnight sensation. But he was still a lonely guy. And just when he thought he'd never find the girl of his dreams...She found him. 'And that's when his troubles really started!'".
An Australian movie poster press-ad featured a joke questionnaire. It said: "YOU KNOW YOU'RE LONELY WHEN: A. Your inflatable doll has a headache. B. You have long, intimate conversations with your pet fern. C. Your answering machine puts you on hold. D. You drive the wrong way down a one-way street so someone will wave at you. E. You eat garlic and nobody notices."
Movie posters and promotional materials for this movie formed the word "The" inside the symbol of a heart in this film's title logo thereby evoking the film's love theme and rom-com romantic-comedy genre.
Ed Beheler: As a Jimmy Carter Look Alike. Credited as this, it is not actually clear though whether this cameo is meant to be the former American president (he vocally sounds like him) or an impersonator.