A mysterious millionaire buys an ad agency and begins to replace its employees with his own people, who don't appear to be advertising types at all. A copywriter begins to suspect that the ...
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Herbert B. Leonard
A mysterious millionaire buys an ad agency and begins to replace its employees with his own people, who don't appear to be advertising types at all. A copywriter begins to suspect that the man isn't interested in selling products as much as he is in inserting his own sinister political beliefs into the commercials the agency runs on TV in order to subliminally brainwash an unsuspecting public into supporting the causes and candidates he wants them to. When the copywriter confides his suspicions to a friend and soon afterwards is mysteriously killed, his friend begins his own investigation. Written by
Catch the first few minutes of this movie when it plays on the late show (probably the only place you'll find it) - the opening bit, a commercial for NO SWEAT deodorant, is one of the most unintentionally funny things you'll ever see. Imagine a cross between Dante's Inferno with disco inferno, with people dressed in costumes that look like they are from an S&M shop.
The rest of the movie? Sadly, it doesn't measure up to that. Though there are a few unintentionally funny moments (such as when Lee Majors' character near the end of the movie discovers the secret - which we've LONG deducted before him!), the rest of the movie is pretty much a slow slog, with many contrived scenes or scenes that really aren't needed there. Saul Rubinek provides the better moments, though he isn't in much of the movie.
"Roll it on or spray (spray)....Roll it on or spray (spray)....Roll it on or spray.....or there'll be the devil to pay!.....No Sweat, No Sweat....NO SWEAT NO SWEAT!"
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