The marketing of this film was unique and unusual. For example, there was a theatrical trailer for the film that was geared toward Caucasian audiences, and another theatrical trailer for the film that was geared towards African-American audiences (using the alternate title of the movie, "Stayin' Alive"). Another example would be the teaser trailer, which was just an almost 30-second clip, without music and sound, of a still-photograph from the movie, along with the title and MPAA rating.
When submitted to the Swedish censors in April 1981, with a running time of 85 minutes 31 seconds, the film was banned. Eight months later a heavily edited version was submitted, but the film was denied a certificate yet again, despite having suffered 3 minutes worth of cuts, running only 82 minutes 14 seconds.