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1 item from 2014

Kathie Lee Gifford, Hoda Kotb Reveal All About ‘Happy Hour’ On ‘Today’

15 August 2014 7:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

It’s not the questions and answers that matter when you interview Kathie Lee Gifford and Hoda Kotb. When queried, Kotb and Gifford provide a ready response, to be sure– but they might wander a bit before arriving at a destination.

At a time of day when many TV stations air talk shows with a how-to bent or an issue-oriented focus, NBC simply lets these two run with their own ball in a fourth hour of “Today” that is decidedly unlike the other three. Their interplay, hard to duplicate, has provided fodder for spoofs on “Saturday Night Live,” and seems light-years away from the newsy intro that marks the program’s first few minutes each day at 7 a.m.

Does it matter? The duo’s intricate back-and-forth has gained enough traction that many NBC outlets air it again at 2 a.m., where it provides a warm embrace to insomniacs and college kids. »

- Brian Steinberg

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2014 | 2013 | 2008

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