Generous Tom once bought a life insurance policy for his cousin Meg, who hates Helen and has always disparaged the Willis marriage. But when George blabs to Helen about the policy, Helen hits the roof.
Lillian Warren mistreated Louise by condescending to her when Louise worked as Lillian's maid fourteen years ago. But Louise may have to contact her for a donation when the Help Center is dangerously short on funds.
George's quick stop at his Queens cleaning store en route to dinner frames a flashback story to when he opened his first store, served his first customer, and earned his first dollar fifteen years earlier in 1968.
Cunningham Cleaners is using celebrity endorsements to win customers, so George follows suit - by using celebrity lookalikes while Louise pushes him to use real endorsements from his current customers.
George and Louise host a marriage seminar for newlyweds sponsored by the Help Center in their apartment. A wide range arrives including young, old, wealthy and poor. Naturally where George's advice isn't highly-flawed it is hypocritical.