Plot

Ad agency employees Warren, Paul, and Terry suggest using Baja California, Mexico, for wealthy industrialist Sam Farragut's campaign. Sam insists on all four of them riding 600 miles on dirt bikes to find the perfect spot.

Griffith plays a captain of industry who hires an ad agency (Shatner and Gortner). The agency tries to sell Griffith on a campaign shot in Baja, California. Griffith won't sign without all of them seeing Baja first-hand: on a dirt-bike road trip fraught with danger.—Roger Thornhill <rogerthornhill@webtv.net>

A hard-driving executive bullies three advertising men, trying to solicit his business, into accompanying him on a motorcycle trip into Mexico, which jeopardizes their careers, their families and their lives.—frankfob2@yahoo.com