While trying to come up with an ad campaign to this seemingly unmarketable film, New World's advertising committee came up with this humorous fake tagline: "He came into town with his cock in hand, and what he did with it was illegal in 49 states."
Roger Corman wanted to direct this but in the end, just acted as producer for Monte Hellman. After seeing Hellman's cut, he sent editor Lewis Teague to film extra scenes and got Joe Dante to spice up the trailer.
The film has never been released in the UK and was recently banned from public showing at the 2006 Edinburgh Film Festival following intervention by the Scottish Society for the Prevention of Cruelty to Animals (SSPCA). According to the BBFC the movie would never receive a UK certificate as the film contravened the Cinematograph Films (Animals) Act 1937 because the cockfighting scenes were organized for the purpose of filming.