Dr. Bart Keppel has a very high opinion of himself, but, notwithstanding his opinion, he is being fired by Vic Norris. So he decides to plan a murder, a perfect alibi for himself and evidence against Mrs. Norris. He kills Vic while running commentary on a promotional short film. But there are bound to be some failures, even in the most perfect planning. And you can be sure that Lt. Columbo will find out these failures. Written by
Baldinotto da Pistoia
Robert Culp's character of Dr. Bart Keppel wears a green single breasted blazer as one of his costumes. Culp also wore a green blazer in both of his other appearances as the murderer, Paul Hanlon in "The Most Crucial Game" and Investigator Brimmer in "Death Lends a Hand". See more »
The stage and theatre where Dr. Keppel shows his movie with subliminal cuts has golden curtain and distinctive stairs on the right side. It is the same place where Dr. Mason delivers his motivational speech in "How To Dial A Murder". See more »
Dr. Bart Keppel:
Lieutenant, I know where you're coming from, and I know where you're going. It isn't very difficult to figure you out.
I don't understand.
See more »
Can subliminal advertising help you commit a murder? Find out on today's episode of "Columbo"!
Dr. Bart Keppel (Robert Culp) styles himself as a "motivation research specialist," and it's true he has written several books on marketing and made a name for himself on the subject of "subliminal advertising"which involves inserting frames of an advertised product into the reels of a film. The frames go by too fast for the conscious mind to note them; but subconsciously the mind picks them up and makes the viewer crave what is pictured. But this advertising expert's more lucrative sideline is blackmail. He takes secret pictures of his married clients with a girl hired to tempt them. His latest victim, Vic Norris (Robert Middleton), balks and wants to turn in Dr. Keppel (don't call him Mr. Keppel) to the D.A. The blackmailer prevents this by murdering Norris during a screening of a promotional film. He finds a clever alibi and an even cleverer way of tempting his victim into the wrong place at the wrong time. But his projectionist (Chuck McCann) finds out and blackmails the blackmailer. It's up to our rumpled Lt. Columbo (Peter Falk) to use subliminal tricks of his own to unmask the killer.
This enjoyable "Columbo" episode, directed by Richard Quine from a script by Stephen J. Cannell, bears resemblance to "Columbo: Death Lends a Hand," which also featured Robert Culp as a killer who blackmails one victim too many. The subject of subliminal advertising is amusing, though I think the idea was discredited at some point. The last I heard of it was when some Japanese animators innocently inserted frames of American flags into episodes of the TV cartoon, "Alf." There was an uproar, but the idea of hypnotizing people with frames of film came to look silly. Still, give this episode your willing suspension of disbelief, and you'll enjoy it.
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