Match Game was similar to games like "What's My Line". The contestant was given a phrase with a blank in it and he/she would give a response and try to see if they could get matches from the celebrities. Whoever won the game would then go into a bonus round where they could win various amounts of money (depending on the version of Match Game) where they just had to match the response of the celebrity they chose.
Match Game was famous for their regular panelists. Richard Dawson wasn't just a comedian, he brought moments of arrogance, cockiness, and dry British wit that was so intriguing to watch. He may have not been a favorite of the regulars but the female contestants were in love with him. He was the guy who most of them chose as the one to match answers with in the bonus round before the celebrity wheel showed up. Of course, Brett Somers and Charles Nelson Reilly were awesome, too. Those two were a hoot. I also like Fannie Flagg; she was so out there.
The real star of the show was always Gene Rayburn. The Master of Ceremonies; he always played it cool and collected. He was a gracious, friendly, entertaining, non-overbearing host. I liked his rich tone of voice and charm to make the contestants feel comfortable. I always enjoy watching Match Game on the Game Show Network; I kind of wish they'd dump most of their homegrown game shows like Cram, Lingo, and others (except Whammy) and show more 70's and 80's classics like Match Game. I think re-showing stuff like "Regis' Gig" and "The Weakest Link" isn't a good idea.