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The 1991 memo that predicted Hollywood's future

12 July 2014 5:16 AM, PDT | Den of Geek | See recent Den of Geek news »

In 1991, Jeffrey Katzenberg penned a legendary memo that called the future of Hollywood - and inspired Jerry Maguire. But what did it say?

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On 11th January 1991, the-then head of The Walt Disney Company's motion picture division, Jeffrey Katzenberg, sent out a memo. Running to over 10,000 words, he sent this document to key higher-ups at the studio, noting that "it is meant for internal use only". Naturally, the memo leaked, and was widely ridiculed in the Hollywood trade press as a consequence. Thanks to the wonderful Letters Of Note, you can read it in full here.

If parts of this sound familiar, then it should: Cameron Crowe used Katzenberg's memo, entitled 'The World Is Changing: Some Thoughts On Our Business' as the basis for his 1996 hit, Jerry Maguire.

But re-reading Katzenberg's memo, over 20 years later, the now head of DreamWorks Animation called a lot of things right. In fact, given that as he wrote it, »

- sarahd

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