During a trip to attend Walter's convention, Maude tells Walter she is discouraged about finding a job and thinks it is because she is a woman Maude decides to speak about woman's lib at Walter's convention.
Walter is not looking forward to going to a party because the host flirts with Maude. Maude is flattered by the attention she gets, until Walter tells her the man is already involved in an extramarital affair.
The day after a party, Walter wakes up with a drunken headache. Since it seems Walter drinks a lot at parties and most evenings, he and Maude decide to stop drinking altogether. Walter finds it difficult to stop.
Walter wakes up in a great mood and declares it I Love You Day. He plans to take the day off from work so he can spend a romantic day with Maude. However, Vivian comes to visit and is depressed now that she is divorced.
Vivian returns from a five-week trip to forget her problems after a divorce. She calls to say she is coming by and has a surprise. It is a surprise - she had a face lift and looks years younger. Now Maude is upset because she looks older.
Carol is engaged Chris and everyone is looking forward to the wedding. Since Maude is in real estate, she decides to put a down payment on a house for them as a gift. The house is across the street from Maude and Walter.
It's Christmas and Walter decides to throw his employees a party at the house. Walter is so happy at how tight knit he and his people are, not unlike another business that's shut down because of a union strike. But during the party Maude learns that his people have decided to join a union and Maude thinks it's great. When Walter learns of this, he feels betrayed. He decides to fire them.