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"Reb" is a Yiddish title of respect often used by Orthodox Jews. By imaginingin himself as "Reb Tevye", Tevye is depicting himself as a high-status man in the community.
Anatevka is a fictional shtetl (a small town with a large Jewish population) in the Pale of Settlement of the Russian Empire, generally the only region of the Empire where Jews were permitted to live - in modern days, roughly corresponding to Lithuania, Belarus, Poland, Moldova and Ukraine.
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