Hoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while the company's PR man tries to sabotage the effort.

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(screen story), (screen story) (as William Price Fox Jr.) | 3 more credits »
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Cast

Cast overview, first billed only:
...
Rev. Clayton Brooks
...
Natalie Brooks
...
Mr. Stopworth
...
Hiram C. Grayson
...
Hugh Upson / David Chetley / Sandy Van Andy (as Bob)
...
Walter Chronic / Paul Hardly / Arthur Lordly (as Ray)
...
Mayor Quincey L. Wappler
...
Dr. Proctor
...
Amos Bush
...
Mrs. Wappler
Barbara Cason ...
Letitia Hornsby
Judith Lowry ...
Odie Turman
Sudie Bond ...
Cissy
Helen Page Camp ...
Mrs. Watson
...
Zen Buddhist
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Storyline

Reverend Brooks leads the town in a contest to stop smoking for a month, But some tobacco executives don't want them to win, and try everything they can to make them smoke. If townspeople don't go nuts from wanting a cigarette, or kill each other from irritation and frustration, they will win a huge prize. Written by Brian W Martz <B.Martz@Genie.com>

Plot Summary | Add Synopsis

Taglines:

What happens when an evil tobacco company offers $25,000,000 to an entire town to stop smoking for thirty days? What happens when 4,006 heavy smokers from Eagle Rock, Iowa take up the challenge? See more »

Genres:

Comedy

Motion Picture Rating (MPAA)

Rated PG-13 for smoking content throughout and brief strong language | See all certifications »

Parents Guide:

 »
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Details

Country:

Language:

Release Date:

19 February 1971 (USA)  »

Also Known As:

Der 25 Millionen Dollar Preis  »

Filming Locations:

 »

Company Credits

Production Co:

,  »
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Technical Specs

Runtime:

Sound Mix:

Color:

Aspect Ratio:

1.85 : 1
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Did You Know?

Trivia

During the off days of filming, in Iowa, Dick Van Dyke rented a car to drive around the open spaces and small towns locally. He ran out of gas one day, and sat on the roof of his car whistling by putting a blade of grass up to his teeth and blowing. A farmer happened by and gave Van Dyke a lift to get gas. See more »

Goofs

Prior to being challenged to start smoking himself, the Reverend is shown (talking with his wife after a speech) holding a lit cigarette. See more »

Quotes

Edgar Stopworth: How old do you think I am?
Rev. Clayton Brooks: Oh, 42?
Edgar Stopworth: No. I'm 42.
See more »

Connections

Referenced in Midnight Hard (1971) See more »

Soundtracks

Our God, Our Help in Ages Past
(uncredited)
Words by Isaac Watts (1719)
Music by William Croft (1708)
Sung by the church choir
See more »

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User Reviews

 
Hilarious, Underrated Satire
14 October 2000 | by (Lexington, Kentucky) – See all my reviews

Fantastic movie comedy -- easily one of the best satires of American life ever put on film. Norman Lear wrote and directed this gem just before moving on to "All In The Family". "Cold Turkey" and "All In The Family" are his two greatest creations. It begins with the script. It's funny from beginning to end. The script has clever dialogue, inventive ideas, an eye for detail. I can't do it justice. Just see the movie. The cast includes many of my all-time favorites, including Dick Van Dyke, Bob Newhart, Tom Poston, Barnard Hughes, and Jean Stapleton. You'll see a lot of people you recognize from other movies and sitcoms of the 1970s, including many who turned up on "All In The Family" and other Lear shows. "Cold Turkey" is also the best movie showcase for possibly the greatest comedy team of all time. Bob & Ray are brilliant satirizing newscasters of the time, like Walter Cronkite, David Brinkley, Paul Harvey, and Hugh Downs. If you're not a Bob & Ray fan, hopefully this movie will make you one. Randy Newman's soundtrack is terrific. If it ever came out on a CD, I'd buy it in a heartbeat. And it helps that the movie, which is set in a small Iowa town, was actually filmed in a small Iowa town, rather than some Hollywood backlot. It gives the movie a feeling of authenticity. This movie should have been on the AFI 100 Best Comedies list. See it.


20 of 22 people found this review helpful.  Was this review helpful to you?

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