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B.S. I Love You (1971)

Paul Bongard is a young tv commercial producer who has an affair with his female boss and her teenage daughter.


(as Steven Hillard Stern)


(as Steven Hillard Stern)


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Cast overview:
Peter Kastner ...
Marilyn / Michelle
Mr. Harris
Jane Ink
John Gerstad ...
Mary Lou Mellace ...
Car Rental Girl
Jeanne Sorel ...
Paul's Mother
Joe Kottler ...
Cab Driver
Thomas Ruisinger ...
Travel Agent (as Tom Ruisinger)
Frank Orsatti ...
Barry Woloski ...


A female executive who is the head of an advertising agency on Madison Avenue has slept her way to the top and now has her sights on a young advertising executive. He succumbs to her seductions and by doing so, he has ensured his rise up the corporate ladder of success. Written by G.W.G.

Plot Summary | Add Synopsis

Plot Keywords:

affair | female nudity | topless | See All (3) »


The story of a young man on the way up. See more »


Comedy | Romance


R | See all certifications »




Release Date:

30 April 1971 (Sweden)  »

Also Known As:

Blöde Sch.... I love you  »

Company Credits

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Technical Specs


| (FMC Library Print)

Sound Mix:


Aspect Ratio:

1.85 : 1
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Did You Know?


Paul Bongard: [in slow motion] Where's the boat?
Paul's father: [in Paul's mind] You missed it... son.
See more »


Referenced in P.S. I Love You (2007) See more »


We're Almost There
Music and Lyrics by Mark Shekter
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User Reviews

Response to other review
5 June 2009 | by See all my reviews

It has been a long time since I have seen this and can't remember much of it. However, I just wanted to respond to the other person that posted thinking it wasn't much of a satire of advertising. To today's audience it may not seem so, but at the time I think it was considered pretty cutting within the industry as the people portrayed were recognizable parodies of well-known people in the field. For example the character played by Joanna Barnes would seem to me to absolutely be based on Mary Wells Lawrence (http://en.wikipedia.org/wiki/Mary_Wells_Lawrence).

It definitely was not the first film to satire advertising and others may have been earlier and better (Will Success Spoil Rock Hunter?) but at the time, it was exploring a theme that might still be considered if not cutting edge, not yet done to death.

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