Teddy works for a large advertising company. Given the seemingly impossible task of selling frozen porridge, he decides to produce commercials which make the product seem sexy. This leads him into confrontation with the "Keep Television Clean" movement, of which his wife is a senior member. Further problems ensue when the family take on Swedish nanny Inga Giltenburg. Written by
Very popular in its day as a faux Carry On movie with a better script and strong idea, this farce using Marty Feldman was a huge success in 1970 - 71. His TV show was constantly on air and this opportunity to make a rude color send up of silly advertising ideas went over very well. Rather like the zany energy and ideas seen in a Richard Lester / Beatles film and a pre curser to Benny Hill nonsense, this one had the sense to have a genuinely original comedy star who possibly never bettered himself in another British film. Feldman did star in the Mel Brooks classic Young Frankenstein as well as a couple of half funny pix: The Adverture Of Sherlock Holmes Smarter Brother and The Last Remake Of Beau Geste, probably the better of the two non American films. Julie Ege (fresh from a prehistoric fur bikini epic) was hilarious as his comic foil whether she meant to be or not... which basically is excellent casting. There is a lot of very funny advertising gags and the ads and ideas presented work. In the 50s Tony Randall and Jayne Mansfield starred in a hilarious Frank Tashlin comedy also about the ridiculous ideas seen in advertising; it was called Will Success Spoil Rock Hunter which, believe it or not is more vulgar that this Brit film made 15 years later. Both highly recommended.... especially if you are studying media.
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