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Daytime, primetime, then late-night talk and variety show. Often there was only one guest (GA Gov. Lester Maddox walked out angrily during one interview). Cavett was intelligent and witty, perhaps too much so for television. Written by
Ed Stephan <stephan@cc.wwu.edu>
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Trivia
Jerome Rodale, a pioneer of organic gardening and founder of "Prevention" magazine, actually died of a heart attack while being interviewed on Cavett's show in 1971. Cavett at first thought his guest had dozed off to sleep. During the interview, Rodale stated his intention to live to be 100. He only made it to 72. The show was never aired.
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When this show first debuted, it was pretty much portrayed as the hip alternative to the Tonight Show. While Johnny Carson pretty much had celebrities that appealed mostly to older audiences, Cavett decided early on to have younger and more hip acts on his show. Artist such as Jimi Hendrix, Jefferson Airplane, Janis Joplin and Joni Mitchell all appeared on the show and helped make it a cult favorite among younger viewers. Too bad it didn't last long. Even though Cavett was able to draw in plenty of younger viewers, it was still not enough to topple the Carson juggernaut. This show will always remain one of the great cult favorites of the 1960's.