This was the TV adaptation of "Heidi" that, through no fault of its own, became embroiled in a U.S. broadcasting brouhaha known to this day as the "Heidi Bowl." On Sunday, 17 Nov 1968, the NBC television network was scheduled to begin airing "Heidi" at 7pm Eastern Standard Time, following coverage of an American Football League game between the New York Jets and the Oakland Raiders. The game ran long; however, with the Jets leading the Raiders, 32-29, NBC broke away to begin "Heidi" on schedule. During the unseen remaining minute of play, Oakland managed to score two touchdowns, and ended up beating New York, 43-32. Outraged football fans inundated NBC switchboards. The network expressed regret, saying it had intended to stay with the game until it ended, and blaming a series of miscommunications for the gaffe. A result of this fiasco is that National Football League television contracts require games to be televised in their entirety.
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