Paris — Variety held its first-ever TV Summit Europe in Paris on Thursday at its Series Mania TV festival. At it, key top executives from Europe and the U.S. analyzed their production strategies in a vibrant, if complex, international TV drama market. 20th Century Fox’s Manuel Alduy
summed up the studio’s strategy in international as “diversification.” That could be said of many companies as, outside the U.S., they ring multiple production options along a global-local axis and as scripted series boost channels’ market shares, by as much as 26% for ITV and 35% for Denmark’s TV2, according to a EuroData TV Drama Overview presented at Series Mania. Below, incorporating news and analysis from the Summit and the whole of Series Mania, are 10 observed cutting-edge trends in the international TV business:
“Distribution will go through mobile and telecom [companies], that, [given[ the way they are shaping the convergent world, are key partners. The only way to build scale in the game is to partner with these telcos,” said Dominique Delport, chairman, Vivendi Content (pictured), in a spirited keynote conversation at the Variety TV Summit Europe, explaining why Vivendi, the France-based communications group, has rebuilt as a premium content creator-producer. Increasingly, series look to split two ways: Those that can build decisive brand and subscriber driven value for telecoms, digital platforms and big pay TV platforms; the remainder. This explains why Vivendi, despite being Europe’s second biggest pay TV operator, has created Studio Plus, an app delivering digital first, premium short-form series produced by Vivendi Content that it is actively selling to telecoms worldwide. Launched in Feb. 2017, telco clients include Spain’s Telefonica-Movistar Plus, Brazil’s Vivo, Telecom Italia and France’s Bouygues TV and Orange. Studio Plus subscriptions stand at 200,000; Vivendi targets 2 million by year-end, said Delport. Vivendi is in talks with “30-to-50 telcos today,” among them three of the top four U.S. telcos, he added.
2.Post Nordic Noir
is over, Piv Bernth