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Texan farmers the Frake family head for the Texas State Fair in Dallas. The parents are focused on winning the competitions for livestock and cooking. However, their restless daughter Margy and her brother Wayne meet attractive new love interests.
Maggie Scott (Ann-Margret), a fashion buyer in Paris on her first buying spree where she meets famous fashion designer Mark Fontaine (Louis Jourdan) and he immediately gives her the big rush. When Maggie appears to have lost the lucrative contract with Fontaine, her boss Ted Barclay (Chad Everett), the son of her company's owner, comes to Paris to straighten things out, making an even bigger mess of things. Written by
As pre-release publicity MGM sent costume designer Helen Rose to New York City and Chicago with "25 Fabulous Helen Rose Fashion Creations" from the $250,000 wardrobe designed for the film. The first fashion show was presented at the National Press Fashion Show sponsored by The New York Couture Group in January 1966. A week later the famous Pump Room in The Ambassador East Hotel was the scene for the Chicago show, followed by the world premiere of the film at The Chicago Theatre on January 28, 1966. A vial of the Robert Piguet fragrance "Bandit" was handed out to the ladies for the first three days of the movies run in Chicago. See more »
Have you come here to destroy all fashion designers in Paris, or is it just me?
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Looked at from a modern perspective this film is horrendously sexist and there is cause for about a half dozen sexual harassment suits within the first fifteen minutes of the movie. But if looked at as a product of its time it's a bright fluffy colorful comedy with a stunning Ann-Margret and for anyone who is a fan of fashion a real eye candy treat. The film is loaded with high fashion sixties designs and has a fashion show smack dab in the middle.
There is also a very fun number of You've Got To See Mama Ev'ry Night (Or You Can't See Mama At All) performed by A-M and a dolled up Reta Shaw. A nice surprise for Miss Shaw's fans since she usually was cast as maids and crotchety spinster ladies, it's great to see her frisky and animated singing a spirited version of the tune.
As for the actual plot of the picture it boils down to sensible girl gets a chance to go to Paris and make a big impression at work but ends up turning into a dithery fool whose head is turned every which way by various men.
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