Shrek averaged 21.1 million viewers and a 7.2 rating/20 share in adults 18-49, according to preliminary estimates released by Nielsen Media Research. The special, along with Grinch (18.7 million, 6.8/17), gave ABC a wide-margin victory on the last night of the November sweeps.
Shrek and Grinch combined to give the other holiday standby, NBC's Christmas at Rockefeller Center (9 million, 2.0/5), its lowest-ever rating in adults 18-49, and it was down 23% compared with a year ago's 2.6/7.
CBS came in second in adults 18-49 and narrowly won in viewership, thanks to Criminal Minds (16.3 million, 4.5/11) that came in ahead at 9 p.m. over ABC's Pushing Daisies (10.2 million, 3.8/9) as well as NBC's Bionic Woman (6 million, 2.2/5). It was the highest viewership and demo rating for Criminal Minds since Feb. 7.