7.7/10
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The Secret Formula (1965)

La fórmula secreta (original title)
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Cast

Credited cast:
José Castillo
Manuel Gaitán
Pilar Islas
Nico-Nito
Paloma
Jaime Sabines ...
(voice)
José Tirado
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11 November 1965 (Mexico)  »

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The Secret Formula  »

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User Reviews

 
Couldn't be more ad-hoc given the current bicentennial celebrations.
16 August 2010 | by (Mexico) – See all my reviews

Amazing... there is so much to say about this short, it's really exquisite the genial montage as well as the suture, remembrance and influence from the Russian avant-garde's Mayakovski and Einsenstein. This 50's piece of critique-and-satire to the economic, social, political, demographic and religious system is achieved through its hard and yet, genius, contrasts.

¡Simply wonderful! I personally would say that is because of pieces like "LA FORMULA SECRETA" exist, that one is still willing and eager to make cinema in Mexico.

PS: I don't know if it's a great advertising strategy, some bizarre sponsorship or simply part of the message-montage, the appearance of the Coca-Cola (Coke) bottle silhouette is abstract as well as impressive. Given the advance in subliminal messages during the 50's, could this be an example perhaps?


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