Remember slow news days? Me neither. Where the latest news cycles have become relentlessly negative as the world does some serious soul-searching, pop music has become either deliberately escapist (witness Ed Sheeran’s “Shape of You,” the entirety of Taylor Swift’s “Reputation”), innocuous (the back-to-back Hot 100 No. 1s of Cardi B and Post Malone) or downright nihilistic (hardcore rap).
As ad agencies and TV showrunners alike wrestle with how to incorporate the current political climate into their latest commercials and prime-time hits (some more successfully than others), a new niche is being carved