I was Director of Advertising for the North American theatrical distributor of "A Matter of Who," Herts Lion International Corp. We wanted to have a premiere in Hollywood, on Hollywood Blvd. but couldn't find an available theater. So, against all advise, we held the premiere at the Crest Theater in Westwood near the UCLA campus -- the star: Terry-Thomas, red carpet, searchlights, etc. It was the first time a premiere was held in Westwood, California, then considered a second run venue. After that, dozens of major movies premiered in Westwood, and many big movies still do, but "A Matter of Who" with Terry Thomas was the first one that started this trend.
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