It was due to creator Rod Sterling's excessive smoking, that he was often seen with a cigarette during the introduction. Also, since one of the show's sponsors was the Liggett & Myers tobacco company, Serling served as an on-screen spokesman for their product, Chesterfield cigarettes, during his "tune in next week" spot at the end of each episode. The American Tobacco Co., a later sponsor, insisted that he always be seen with a cigarette, although Serling refused to plug their brand (Pall Mall) on screen. See more »
[Opening narration-Season 1 alternate]
You are about to enter another dimension. A dimension not only of sight and sound, but of mind. A journey into a wondrous land of imagination. Next stop, the Twilight Zone!
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"The Twilight Zone" brought a complexity and maturity to television that had never existed before and probably hasn't been seen since. The stories were always ironic, briliant, and fascinating, and they often came with a moral lesson. Episodes like "A Kind of a Stopwatch", with Richard Erdmann, "Time Enough At Last", with Burgess Meredith, "Nightmare at 20,00 Feet", with William Shatner, and "Where is Everybody," with Earl Holliman, dove into concepts and situations no other show would have even touched. The entertainment brought on by "The Twilight Zone" was as vast as the Zone itself. Its principal writers, Sterling, Beaumont, and Matheson, were the best of their era. For sheer television entertainment, nothing compares to the brilliant, heavyweight stories of "The Twilight Zone." TO be frank, "The Twilight Zone" was the first show that didn't insult the viewer's intelligence.
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