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Giants and Toys (1958)
"Kyojin to gangu" (original title)

 -  Comedy | Drama  -  22 June 1958 (Japan)
7.6
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Ratings: 7.6/10 from 508 users  
Reviews: 11 user | 9 critic

Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies. His boss builds up Kyoko, a vivacious girl ... See full summary »

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Title: Giants and Toys (1958)

Giants and Toys (1958) on IMDb 7.6/10

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Cast

Credited cast:
Hiroshi Kawaguchi ...
Yousuke Nishi
Hitomi Nozoe ...
Kyoko Shima
Rest of cast listed alphabetically:
Osamu Abe
Kôichi Fujiyama
Tatsuo Hanabu
Toshio Harumoto
Hisako Horigome
Hikaru Hoshi
Kôichi Itô
Naoyasu Itô
Yûnosuke Itô ...
Junji
Shôji Kawashima
Hiroko Machida
Sachiko Meguro
Fumiko Murata
Edit

Storyline

Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies. His boss builds up Kyoko, a vivacious girl with bad teeth, as their mascot. Kyoko is smitten with Nishi when he is assigned to look after her. Meanwhile Nishi is trying to extract information about his competitors advertising campaigns, from his girlfriend, who works for one rival, and his old college friend, who works for the other rival company. Written by Will Gilbert

Plot Summary | Add Synopsis

Genres:

Comedy | Drama

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Release Date:

22 June 1958 (Japan)  »

Also Known As:

Giants and Toys  »

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 »
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(Westrex Recording System)

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Aspect Ratio:

2.35 : 1
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User Reviews

Giants and Toys
29 July 2002 | by (Tulsa, OK) – See all my reviews

Corporate intrigue between the Giant, World, and Apollo caramel companies. Nishi is an ad exec for World, his best friend from college works in the advertising division of Giant, and his girlfriend works in the advertising division of Apollo. Nishi's boss, Godo is married into the family that runs the company, and it is obviously not a happy marriage, Godo disrespects his wife and has worked himself into a bleeding ulcer. When Godo and Nishi discover a cute hillbilly girl with rotted out teeth on the streets, Godo thinks she would make a good model and convinces her that Nishi is in love with her. While the rival companies create competing campaigns the young workers attempt to find a middle ground between loyalty to the company and loyalty to your friends. Eventually things turn very bad, and this may be the only movie in history where a guy walking around in a spacesuit with a bubble helmet, shooting a toy gun is a downer ending. The movie features a very weird musical number where Kyoko the hillbilly girl (after getting her teeth fixed) sings a jazzy little number about death, destruction and cannibalism. It is amazing that this film was made in 1958, it is light years beyond any other movie from the 50's I've ever seen. The use of Nishi's lighter to trigger montages is a really interesting idea visually, and I've never seen anything like that before. I give it a 10, and now I definitely need to see more of Masumura's films- the only other one I've seen is Blind Beast which is a horror/sexploitation flick in the style of The Collector.


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