Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies. His boss builds up Kyoko, a vivacious girl ... See full summary »
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Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies. His boss builds up Kyoko, a vivacious girl with bad teeth, as their mascot. Kyoko is smitten with Nishi when he is assigned to look after her. Meanwhile Nishi is trying to extract information about his competitors advertising campaigns, from his girlfriend, who works for one rival, and his old college friend, who works for the other rival company. Written by
This could very well be the greatest cinematic exposé on the eat-or-be-eaten attitude of corporations. Three rival caramel companies war with each other. The film focuses on the marketing departments of these companies. Think Cola Wars and you'll have a clue. This film was made in 1958, but it feels very modern. And the new Fantoma DVD is so pristine that it looks as if it were made yesterday. I've never seen a Criterion DVD even approach this quality. Please, give Fantoma your money. Order all four of the Yasuzo Masumura DVDs as I did! 10/10.
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