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Giants and Toys (1958)
"Kyojin to gangu" (original title)

 |  Comedy, Drama  |  22 June 1958 (Japan)
7.6
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Ratings: 7.6/10 from 533 users  
Reviews: 11 user | 9 critic

Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies. His boss builds up Kyoko, a vivacious girl ... See full summary »

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Cast

Credited cast:
Hiroshi Kawaguchi ...
Yousuke Nishi
Hitomi Nozoe ...
Kyoko Shima
Rest of cast listed alphabetically:
Osamu Abe
Kôichi Fujiyama
Tatsuo Hanabu
Toshio Harumoto
Hisako Horigome
Hikaru Hoshi
Kôichi Itô
Naoyasu Itô
Yûnosuke Itô ...
Junji
Shôji Kawashima
Hiroko Machida
Sachiko Meguro
Fumiko Murata
Edit

Storyline

Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies. His boss builds up Kyoko, a vivacious girl with bad teeth, as their mascot. Kyoko is smitten with Nishi when he is assigned to look after her. Meanwhile Nishi is trying to extract information about his competitors advertising campaigns, from his girlfriend, who works for one rival, and his old college friend, who works for the other rival company. Written by Will Gilbert

Plot Summary | Add Synopsis

Genres:

Comedy | Drama

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Release Date:

22 June 1958 (Japan)  »

Also Known As:

Giants and Toys  »

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 »
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(Westrex Recording System)

Color:

Aspect Ratio:

2.35 : 1
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User Reviews

 
Masterpiece
27 April 2002 | by (Saint Paul, MN) – See all my reviews

This could very well be the greatest cinematic exposé on the eat-or-be-eaten attitude of corporations. Three rival caramel companies war with each other. The film focuses on the marketing departments of these companies. Think Cola Wars and you'll have a clue. This film was made in 1958, but it feels very modern. And the new Fantoma DVD is so pristine that it looks as if it were made yesterday. I've never seen a Criterion DVD even approach this quality. Please, give Fantoma your money. Order all four of the Yasuzo Masumura DVDs as I did! 10/10.


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