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Will Success Spoil Rock Hunter? (1957)

 -  Comedy | Romance  -  29 July 1957 (USA)
7.1
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Ratings: 7.1/10 from 2,067 users  
Reviews: 31 user | 29 critic

To save his career, an ad man wants a sex symbol to endorse a lipstick. But she wants something too: he has to pretend to be her new lover.

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(screen story and screenplay), (play)
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Nominated for 1 Golden Globe. Another 1 win & 1 nomination. See more awards »

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Cast

Complete credited cast:
...
Rockwell P. Hunter / Himself / Lover Doll
...
...
Jenny Wells
...
Violet
...
Irving La Salle Jr.
...
Henry Rufus
Lili Gentle ...
April Hunter
Mickey Hargitay ...
Bobo Branigansky
Georgia Carr ...
Calypso Number
Dick Whittinghill ...
T.V. Interviewer
Ann McCrea ...
Gladys
Alberto Morin ...
Frenchman
Louis Mercier ...
Frenchman
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Storyline

In this spoof of the TV advertising industry, Rockwell Hunter is the low man on the totem pole at the advertising company where he works. That is, until he finds the perfect spokes model for Stay-Put lipstick, the famous actress with the oh-so-kissable lips, Rita Marlowe. Unfortunately, in exchange, Rock has to act publicly as Rita's "Loverdoll", and Rock's fiancée Jenny isn't too happy about it either. Written by Syam Gadde <gadde@cs.duke.edu>

Plot Summary | Add Synopsis

Taglines:

Man, oh man, oh Mansfield! [UK] See more »

Genres:

Comedy | Romance

Certificate:

Approved | See all certifications »
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Details

Country:

Language:

|

Release Date:

29 July 1957 (USA)  »

Also Known As:

La blonde explosive  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

(FMC Library Print)

Sound Mix:

| (Westrex Recording System)

Color:

Aspect Ratio:

2.35 : 1
See  »
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Did You Know?

Trivia

Adapted from a Broadway play that also starred Jayne Mansfield. "Will Success Spoil Rock Hunter?" opened on Oct. 13, 1955 at the Belasco Theatre in New York and ran for 444 performances. The original Broadway cast included Orson Bean, Walter Matthau and Jayne Mansfield. Tina Louise and Tom Poston were replacement cast members. See more »

Quotes

Rita Marlowe: How can I remember? I'm all excited because you're loving me up!
See more »

Crazy Credits

At the very start, Tony Randall appears on-screen before the 20th Century Fox logo, with musical instruments, and plays part of the fanfare himself. He then complains about "the fine print" in his contract, before introducing the cast and the movie. As he introduces the film, he forgets the title, first calling it The Girl Can't Help It (1956). Then he says "no we made that one already", and then he rummages through his pockets for his notes and comes up with a girl's name and phone number. Finally, his three female co-stars appear to announce the film's correct title. See more »

Connections

References Peyton Place (1957) See more »

Soundtracks

You Got It Made
by Bobby Troup
Performed by Georgia Carr (uncredited)
Also sung by an off-screen vocal group
See more »

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User Reviews

 
Sharp-Eyed 50's Satire
31 January 2011 | by (Claremont,USA) – See all my reviews

Advertising man makes publicity deal with voluptuous Hollywood star.

Hilarious spoof of the mammary-worshipping 1950's. The innuendos fly fast and furious so keep an ear cocked. Sure, viewers see much racier material now on TV. Still, the dialog's clever, the visuals inventive, and the cast superb. Director Tashlin's satiric eye is penetrating and years ahead, as the 1960's-like ending suggests.

That spoof of TV advertising is especially funny and still timely. Keep in mind that the TV medium was still new and so was making fun of its life-blood commercials. I love it when the jalopy crumbles under the salesman's boastful pitch. Corporations were also growing, laying out a new yardstick for success. So, Hunter's ecstatic delight with a symbolic key-to-the-washroom is not far off. And, of course, there's Rita's (Mansfield) low-hanging sex appeal, doubly emblematic of the time.

But Mansfield's also an adept comedienne. Catch how well she spoofs her own role. And were there two more droll characters than Randall and the underrated Henry Jones. Their little tete-a-tete's fairly ooze with actors' delight. Good also to see that great brassy dame Joan Blondell pick up a payday. (Catch the rather humorous shot of her coming rump-first out of the sleeping berth, which seems Tashlin's style, even with minor details.) Looks like someone also threw her the big dramatic grieving scene, maybe out of respect for her veteran status.

Anyway, the movie's a delightful glimpse of that strait-jacketed decade's more vulnerable absurdities, and in Technicolor's brightest candy box colors. Arguably, it's Tashlin's best.


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