In this spoof of the TV advertising industry, Rockwell Hunter is the low man on the totem pole at the advertising company where he works. That is, until he finds the perfect spokes model for Stay-Put lipstick, the famous actress with the oh-so-kissable lips, Rita Marlowe. Unfortunately, in exchange, Rock has to act publicly as Rita's "Loverdoll", and Rock's fiancée Jenny isn't too happy about it either. Written by
Syam Gadde <email@example.com>
"Will Success Spoil Rock Hunter?" stars Tony Randall, Jayne Mansfield, Joan Blondell, Henry Jones, Betsy Drake, John Williams, and Mickey Hargitay in a dated but fun story that spoofs the advertising world and the movies' arch enemy, television. In fact, Tony Randall breaks the fourth wall for a "commercial" during one part of the film, extolling the virtues of that "big, 21-inch screen" as the little screen's picture has problems with its vertical.
The story concerns an ad exec trying to get a movie star to endorse a lipstick - in return, she wants him to pose as her new boyfriend.
The performances are uniformly wonderful - Randall is hilarious as a man trying to hold onto his job, and then onto his girlfriend. Joan Blondell is fabulous as Jayne Mansfield's assistant. She can't get over her milkman boyfriend, stating that loses it whenever she sees Half & Half.
But the movie belongs to Jayne Mansfield and her tongue in cheek sex bomb image - she's so blonde, so zaftig, so breathless, and so darn funny with her squeals of delight and outrageous wardrobe. When you look beyond all Jayne's muchness, you see a beautiful, smart woman who found a great niche for herself. It's a pity that the last part of her life was so sad. What a delightful, refreshing performer she was. This film and "The Girl Can't Help It" are for me her best, though she made several other films that showcased her comedic ability.
Very good movie, highly entertaining.
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