Loving You (1957)

Approved  |   |  Drama, Musical  |  9 July 1957 (USA)
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Ratings: 6.4/10 from 1,314 users  
Reviews: 31 user | 2 critic

Deke Rivers is a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner who want to promote the talented newcomer to fame and fortune, giving him ... See full summary »



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Cast overview:
Deke Rivers
Glenda Markle
Walter 'Tex' Warner
Carl Meade
Ralph Dumke ...
Jim Tallman
Paul Smith ...
Kenneth Becker ...
Wayne (as Ken Becker)
Daisy Bricker
Susan Jessup


Deke Rivers is a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner who want to promote the talented newcomer to fame and fortune, giving him every break he deserves. Romantic complications arise as Susan, another singer in the group, offers him devoted admiration as Glenda leads him on with promises of a golden future. Written by Anonymous

Plot Summary | Add Synopsis


You'll Love Loving You


Drama | Musical


Approved | See all certifications »




Release Date:

9 July 1957 (USA)  »

Also Known As:

Running Wild  »

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

(Westrex Sound Recording)



Aspect Ratio:

1.85 : 1
See  »

Did You Know?


Elvis Presley dyed his brown hair to black to celebrate his first color film. See more »


Jimmy Tompkins: It's not my future you care about, it's your's. It's what I can do for you. You don't care about me, or about Tex, or about anybody but yourself.
Glenda Markle: You've got fifteen minutes to get on that stage and find out if you've even got a future.
See more »


Featured in A Tribute to Leiber and Stoller (2002) See more »


(Let's Have A) Party
Written by Jessie Mae Robinson
Performed by Elvis Presley
See more »

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User Reviews

Reasonable drama with several good tunes
18 August 2002 | by (United Kingdom) – See all my reviews

Young trucker Deke Rivers is picked up by an agent, Glenda and taken on a tour of Texas with another musician (Tex) and his band. While he enjoys the singing, Glenda is busy trying to whip up a media storm behind him by paying people to complain and starting rumours about him. Meanwhile Deke harbors a secret past and longs for the simple life.

The plot os this film very loosely reflects Elvis's own sudden rise from obscurity to worldwide fame. The story is pretty good because it isn't all put on Elvis's shoulders. Instead you could be mistaken for thinking that Glenda's manipulation was the main thread as it is given a great deal of time. This line is interesting because it shows the way the media machine worked back then – shows New Labour weren't the first to use the media in this way! It is quite funny in some places but works best as a drama. How true to life it is in Elvis'' case is anyone's guess but this is quite good.

The musical numbers save it the most, it has several really good songs and at least one or two everyone will have heard before. Elvis himself looks great – he has a youthful swagger about him and is believable in the lead role. His acting isn't great but he's not as wooden as he can be. Lizabeth Scott (what? No E?) is the best thing in the film, she commands every scene she's in and is really strong. Corey by contrast is washed out and barely makes a mark, but it doesn't matter so much.

The photography is good and has great colours for the whole film, it may be a little garish at times but it feels like the 50's from the colour and tone. The story sort of wavers bit in the last 20 minutes and the ending is a bit of a cop out but for most it's pretty good.

Overall there are better Elvis films out there but this has a reasonable drama at it's core and several good musical numbers with the King at his youthful best.

4 of 5 people found this review helpful.  Was this review helpful to you?

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