IMDb > "The Price Is Right" (1956)

"The Price Is Right" (1956) More at IMDbPro »TV series 1956-1965


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Release Date:
26 November 1956 (USA) See more »
The original version of an American icon, "The Price is Right" rewarded contestants with valuable prizes for their ability to price items. Full summary »
Plot Keywords:
Nominated for Primetime Emmy. Another 4 nominations See more »
(17 articles)
Saturday Night Live Announcer Don Pardo Dies
 (From ShockYa. 19 August 2014, 12:59 PM, PDT)

R.I.P. Don Pardo, the Voice of Saturday Night Live, Dead at 96
 (From 19 August 2014, 7:34 AM, PDT)

Legendary SNL Announcer Don Pardo Has Passed Away
 (From BuzzSugar. 19 August 2014, 7:02 AM, PDT)

User Reviews:
The Genesis of a TV Classic See more (6 total) »


 (Series Cast Summary - 2 of 24)

Bill Cullen ... Himself - Host / ... (54 episodes, 1956-1965)

Don Pardo ... Himself - Announcer / ... (49 episodes, 1956-1963)

Series Directed by
Paul Alter (unknown episodes)
Don Bohl (unknown episodes)
Michael Graham (unknown episodes)
Max Miller (unknown episodes)
Lou Tedesco (unknown episodes)
Series Produced by
Mark Goodson .... producer (unknown episodes)
Michael Graham .... producer (unknown episodes)
Beth Hollinger .... producer (unknown episodes)
Willie Stein .... producer (unknown episodes)
Bob Stewart .... producer (unknown episodes)
Bill Todman .... producer (unknown episodes)
Series Original Music by
Dave Carey (unknown episodes)
Series Music Department
Bob Cobert .... musical director (unknown episodes)
Series Transportation Department
Jay Stewart .... unit driver (unknown episodes)
Series Other crew
Jay Stewart .... announcer (unknown episodes)

Production CompaniesDistributorsOther Companies

Additional Details

USA:30 min (2263 episodes)
Black and White (1963-1965) | Color (1956-1963)
Aspect Ratio:
1.33 : 1 See more »
Sound Mix:

Did You Know?

The nighttime version was the first game show to be broadcast in color.See more »
Movie Connections:
Version of "The Price Is Right" (1958)See more »
The Sixth Finger Tune (Theme from 'The Price is Right' #1)See more »


This FAQ is empty. Add the first question.
The Genesis of a TV Classic, 21 June 2012
Author: hfan77 from St. Louis Park, MN

Before Bob Barker guided The Price is Right that's still on the air today, there was an original version of the TV classic that was hosted by Bill Cullen. The format was a lot different back then, four contestants played for the entire show bidding on merchandise and even winning offbeat bonus prizes such as an island or a bit part in a TV show.

One of the keys to the show's success was creator and producer Bob Stewart. He came up with the idea of contestants losing the game if they went over the retail price and most of the bonus prizes. He left the show to start his own production company in 1964.

The other was the outstanding hosting by Cullen, who injected humor and kept the show moving well. It was also a stepping stone for the show's main announcers, Don Pardo and his replacement when the show moved to ABC, Johnny Gilbert. Both are still behind the microphones today.

I have only seen a few episodes on video or the web and I thought it was an outstanding antithesis to the low stakes panel show and the big money quiz shows that were popular in 1956. It was also a simple game where the home viewer could play along.

The original Price is Right ended after nine years since it ran its course. But seven years later, it would be back in a new format where contestants could "Come on Down!"

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