The classic shot of Marilyn Monroe's dress blowing up around her legs as she stands over a subway grating was originally shot on Manhattan's Lexington Avenue at 52nd St. on Sept. 15, 1954 at 1:00 a.m., and 5000 onlookers whistled and cheered through take after take as she repeatedly missed her lines. This occurred in the presence of an increasingly embarrassed and angry Joe DiMaggio, Monroe's husband at the time. The original footage shot on that night in New York never made it to the screen; the noise of the crowd had made it unusable. Billy Wilder re-staged the scene on the 20th Century-Fox lot, on a set replicating Lexington Avenue, and got a more satisfactory result. However, it took another 40 takes for Marilyn to achieve the famous scene.
In the early 1980s 20th Century-Fox (which has the film rights) wanted to remake this movie. Al Pacino was rumored to play Richard Sherman and Melanie Griffith was rumored to play the Girl. However, the project was turned down and, as of 2009, it remains in development hell.
Despite being one of the most iconic images in pop culture history, as well as one of the most recognizable photographs of Marilyn Monroe, the famous full-length image of Monroe standing with her dress being blown up never actually appears in the film. The shot used in the film is only of her legs, cut with reaction shots, and never shown full-length.
Marilyn Monroe's iconic white dress set a record when it was auctioned for $4.6 million in June 2011 (rising to $5.5 million after taxes and fees were included), quintupling the previous record for a movie costume ($923,000 for Audrey Hepburn's "little black dress" from Breakfast at Tiffany's (1961)).
After seeing Walter Matthau's screen-test performance in the part of Richard Sherman, Billy Wilder believed he had found his lead man. However, 20th Century-Fox was unwilling to take the risk on a newcomer. That's when Wilder next turned his sights on the actor who had originated the role on Broadway, Tom Ewell.
Amazingly, Marilyn Monroe's very narrow spike heels don't get stuck or break in the subway grating that she stands on it in the movie's most famous scene, although this was a universal problem, at the time, for the countless women wearing that very popular style heel in New York City in that era.
An important promotional campaign was released for this film, including a 52-foot-high cutout of Marilyn Monroe (from the blowing dress scene) erected in front of Loews State Theater, in New York City's Times Square.
Marilyn Monroe's lifelong bouts with depression and self-destruction took their toll during filming; she frequently muffed scenes and forgot her lines, leading to sometimes as many as 40 takes of a scene before a satisfactory result was produced.
The screenplay was adapted from the original Broadway show "The Seven Year Itch", which was written by George Axelrod and starred Tom Ewell (who reprised his role as the imaginative Richard Sherman) and Vanessa Brown. When the project was moved from Paramount to 20th Century-Fox, Brown was replaced by top sex symbol Marilyn Monroe for the film adaptation. Due to the Hays Office Production Code censorship rules, the play's racy dialogue and sexual innuendos were significantly toned down for the film.
George Cukor was the original choice to direct the film. He turned down the project and eventually Billy Wilder, whose contract with Paramount ended in 1954 (his last film with that studio was Sabrina (1954)), took it.
The original Broadway production of "The Seven Year Itch" by George Axelrod opened at the Fulton Theater on November 20, 1952 and ran for 1141 performances. Tom Ewell reprises his role in the movie. The play's author collaborated on the screenplay for the movie version.
The New York movie theater showing Creature from the Black Lagoon (1954) was really showing the Leslie Caron musical Lili (1953) at the time; the side of the theater visible to viewers had the 'Creature' title on the marquee (along with a standee of monster and maiden on top of it), but the front of the theater marque (not visible) was still listing 'Lili'. A photo of the theater will all "conflicting" marquees visible was tacked up in the Fox photo department for decades.