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MGM throws catalog party for UA

30 October 2007 | The Hollywood Reporter | See recent The Hollywood Reporter news »

MGM Home Entertainment will celebrate the 90th anniversary of the United Artists studio with an 18-month worldwide catalog promotion that kicks off next month.

MGM will release at least two collector's or special-edition DVD titles each quarter, along with anniversary-branded gift sets in commemorative packaging, through March 2009. In addition, each quarter will focus on a particular aspect of UA's filmmaking history to honor the films, directors, actors and music that represent the studio's heritage.

To launch the promotion, MGM on Dec. 11 will release the "United Artists 90th Anniversary Prestige Collection Gift Set," consisting of 90 classic UA films, including eight that won best picture Oscars: Marty, The Apartment, In the Heat of the Night, Annie Hall, Rocky, Rain Man, West Side Story and Midnight Cowboy. The set, housed in a Plexiglas case, will sell for $869.98, making it one of the most expensive gift sets ever.

Also out Dec. 11 is a three-title "Essential Collection" gift set.

The fourth quarter also will see the release of "Rocky: The Complete Saga," with all six films in the franchise; the 21-title "James Bond Ultimate Collector's Set"; and a 30th anniversary edition of New York, New York.

MGM also has released a three-volume Best of United Artists collection, with each volume containing four films as well as two movie tickets for the theatrical release of the new UA's first film, Lions for Lambs, directed by Robert Redford and starring Redford, Meryl Streep and Tom Cruise. »

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