Abbott and Costello Meet the Mummy
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Ed Catto: Share and Share Alike

4 January 2016 5:00 AM, PST | Comicmix.com | See recent Comicmix news »

Recently Paramount and Hasbro announced that they’d be creating a “shared cinematic universe” for several of their toy properties, including G.I. Joe, Micronauts, M.A.S.K., Rom and Visionaries. On one hand this is a reaction to the disappointing G.I. Joe movie franchise, but on the other hand it’s another example of the business world learning lessons from Geek Culture. Call it a shared universe, team-up or a crossover – passionate superfans know and understand the power of this narrative tool.

In the early days of comics, two separate (but related) comic companies, All-American Comics and National Comics joined forces in a sort of Nerd-Glasnost to combine several of their second tier characters into one big adventure. The publication All-Star Comics showcased a club of super-heroes called the Justice Society of America. The concept took hold and captured the imaginations of fans with a tenacity that resonates to this day. »

- Ed Catto

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